Time spent with social platforms has increased by 50% since 2014, from an average daily consumption of 95 minutes to 152 minutes in 2024. According t...

Amidst the rapid technological advancements in digital advertising, the application of generative AI within the CTV landscape is not just a trend, but...

At its first NewFronts, the company revealed over 500,000 video podcasts have been uploaded to the platform so far this year Mark your calendar for M...

The legacy television advertising media industry has been disrupted by the advance of YouTube, TikTok and social media; streaming video; procurement-l...

Competitive advertising intelligence data is often overlooked in media planning. But these insights are invaluable to inform strategy, identify new op...

All publicly quoted companies have to formally announce their results to the market annually and quarterly. While usually deathly dull – and car...

Advertising is so back. After a brutal 2022, when brands reeled in spending to cope with inflation, and a 2023 defined by layoffs and cost cuts, the ...

NEW YORK, April 25, 2024 /PRNewswire/ -- Total digital video advertising spend, including Connected TV (CTV), social video, and online video (OLV...

Study shows time matters when considering the effectiveness of ad campaigns. A study into advertising effectiveness has found that most (58%) of adve...

A comprehensive study of advertising effectiveness has proven that advertising is a profitable driver of business growth and that all forms of adverti...