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Media

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General Information

Main Information
Social Media Links
Location & Contacts
info@mbc.net
  https://www.mbc.net/channels/mbc1
Sectors:
Entertainment Media & Communications Lifestyle
Tags:
Drama Comedy Talk Shows Game Shows Music Movies Popular +9

Advertising Department

Stats

10,000,000
Reach / Day
(# of Readers)
Education
BGL (33%)
GL (33%)
MG (34%)
Marital Status
Single (50%)
Married (50%)
ARE
Country
Gender
Male (50%)
Female (50%)
Income Range
  • 25K - 50K
  • Over 50k
  • 10K - 25K
  • 5K - 10K
  • Under 5K
Age Range
  • 65+
  • 55-64
  • 45-54
  • 35-44
  • 25-34
  • 18-24

Profile

To Advertise with MBC 1 contact Advert on Click MBC 1 was launched in 1991 as the first independent Pan Arab channel. As the first free-to-air private satellite channel, MBC1 quickly became trusted and respected go-to resource for all Arabs worldwide thanks to its fresh and contemporary entertainment programming. Today, the channel continues to be number one for family entertainment in the region. With a strong commitment to local programming, MBC1 hosts the top news service in the region as well as soap operas and hit reality TV shows. Of those shows, Arab Idol, in its third season, maintains one of the highest rated shows and continues to garner massive media attention around the world. Other prime time productions on MBC1 include Kalam Nawaem (weekly women’s talk show), Sada Al Malaeb (daily sports show), Green Apple (health show), Style (fashion show) and Al Thamina (a news show that tackles sensitive topics in Kingdom of Saudi Arabia ).

Position Details

> List of Figures:
- Figure 1:
Scanning raster 576i 16:9 safe areas for 16:9 presentation.
Image format: 16:9 Full Format.

> Figure 2:
- Scanning raster 720 16:9 safe areas for 16:9 presentation.
Image format: 16:9 Full Format.

- Figure 3:
Scanning raster 1080i and 1080psf 16:9 safe areas for 16:9 presentation.
Image format: 16:9 Full Format.

- Figure 4:
Scanning raster 1080p 16:9 safe areas for 16:9 presentation.
Image format: 16:9 Full Format.

- Figure 5:
Scanning raster 2160p 16:9 safe areas for 16:9 presentation.
Image format: 16:9 Full Format.

- Figure 6:
Scanning raster 4320p 16:9 safe areas for 16:9 presentation.
Image format: 16:9 Full Format.

Restrictions

- Clock/Slate Information:
For this region a valid clock/slate is not required. Files should be delivered as TVC only.

- Local Clearance:
Please contact Adstream for local clearance details for these markets.

- For broadcasters that will only receive material in 4:3, material will be converted to match the requirement of the broadcaster. However if the client would prefer to send an additional 4:3 master then Adstream will require this version to be supplied with a separate unique clock number.

- Two safe areas are needed in television production; all essential action should be protected inside an Action Safe Area, and all graphics inside a Graphics Safe Area.

- Previous versions of this document had guidelines to safe areas that protected 16:9 originated
programmes for 4:3 & 14:9 presentation and 4:3 originated programme for 14:9 presentation.

- The present recommendation concerns safe areas that protect 16:9 originated programmes (16:9 full format) for 16:9 full screen presentations and in addition, pixel and line values are provided for SDTV and HDTV formats. Given that HD productions will inevitably also provide content to standard definition television services that are still feeding 4:3 consumer displays. This recommendation is aimed at those involved in any stage of the programme-making process and at manufacturers of production equipment.

> Notes to this Recommendation :
1. The definitions of the safe areas are given in numbers of lines for the vertical direction and number of pixels for the horizontal direction, which are now more definitive than the percentages used previously. However, percentages are also included because they are the basis on which comparisons may be made.
2. The line numbering of interlaced scanning rasters has been calculated on the basis that field 1 is paired with the field 2 line below it, and the line from field 1 which is just inside the percentage box is defined as the edge of the safe area concerned.
3. The pixel numbering has been calculated by using the same notation as in SMPTE 274M/296M and ITU-R BT.1120-7, in which the first sample of the active part of a digital line is counted as value “0”. For HD services this is also the first sample of the active image.
4. The safe areas are defined by the first and last safe line in vertical direction and by the first and last safe pixel in the horizontal direction. In addition the total number of lines (vertical) and pixel (horizontal) which are within the safe areas are given.
5. The action safe area is 3.5% and the graphics safe area is 5%, at the top, bottom and lateral parts of the image.
6. The coordinates of the centre of an image are defined as
- vertically, there will be an equal number of lines within the clean aperture above and below the centre point, and
- horizontally, there will be an equal number of pixels within the clean aperture to the left and the right of the centre point.

- Note: See EBU R92 “Active picture area and picture centring in analogue and digital 625/50 television systems” concerning peculiarities of the 576i/25 (625/50) scanning raster.

Materials

> Apple ProRes 422HQ 1080/50:
- Container: MOV.
- Video:
- Codec: Apple Quicktime.
- ProRes 422 (HQ).
- Profile: HQ.
- Chroma Subsample: 4:2:2.
- Interlacing: Upper/TFF.
- Frame Size: 1920x1080.
- Frame Rate: 25 FPS.
- Aspect Ratio: 16:9.
- Audio:
- Codec: PCM (Little Endian).
- Sample Rate: 48kHz
- Sample Size: 24bit.
- Channels: Stereo.

> MXF / Quicktime Wrapped XDCAM 1080/50:
- Container : MXF or MOV.
- Video:
- Codec: XDCAM 422.
- Profile: MPEG-2 422P@HL.
- Bitrate: 50Mb/s CBR.
- Chroma Subsample: 4:2:2.
- Interlacing: Upper/TFF.
- GOP Structure: Long GOP.
- Frame Size: 1920x1080.
- Frame Rate: 25 FPS.
- Aspect Ratio: 16:9.
- Audio:
- Codec: PCM (Big/Little Endian).
- Sample Rate: 48kHz.
- Sample Size: 24bit.
- Channels: Stereo.

> MXF / Quicktime Wrapped AVID DNxHD 185 or 120 1080/50:
- Container : MXF or MOV.
- Video:
- Codec: 10 Bit DNxHD.
- Bitrate: 185 Mb/s or 120 Mb/s CBR.
- Chroma Subsample: 4:2:2.
- Interlacing: Upper/TFF.
- Frame Size: 1920x1080.
- Frame Rate: 25 FPS.
- Aspect Ratio: 16:9.
- Audio:
- Codec: PCM (Little Endian).
- Sample Rate: 48kHz.
- Sample Size: 24bit.
- Channels: Stereo.

> HD Video
TV Format : HDTV.
Aspect Ratio : 16:9.
Title Safe : 16:9 as per EBU R.95-1.

- All Video Signals Should Comply With ITU-R BT.709-5 And Video Signals Should Not Exceed The Specified Limits.
- Video Levels Should Not Exceed 700mV, Or Fall Below 0mV.

> HD Audio
- Max Peak.
- Permitted Maximum Level: -10dBFS.
- Alignment Level: 1kHz@ -18dBFS.
- Ballistic: IEC 60268-18.

- Refer to EBU R68-2000 for guidance on alignment Levels.

- The preferred file format for this region is HD ProRes 422HQ, and all material should be uploaded and QC'd for the MENA region.