Retail media will account for about 1 in 5 digital ad dollars this year. That’s about double the share it held in 2020. We expect it to surpass ...

Gulf Air has extended its record-setting title partnership of the Formula 1 Bahrain Grand Prix ahead of the new season. The airline has signed a new ...

Sky and the CBS AMC Networks UK Channel Partnership have extended their long-standing relationship for advertising sales representation. The partners...

Canada – StackAdapt has secured a $235m growth capital investment led by Teachers’ Venture Growth (TVG), the late-stage venture and g...

Google will now open Meridian, the company’s marketing mix modeling measurement system, which will become available to all marketers and data sc...

Amazon Ads have announced that Brand+ in the Amazon DSP is now available to all advertisers, an industry-first AI-driven optimization capability that ...

Sharjah24 - AFP: In an effort to expand its alternative to Elon Musk's X, Facebook parent company Meta revealed Friday that it has started testing adv...

T-Mobile has agreed to acquire Vistar Media, an ad tech firm specializing in digital out-of-home, for $600 million, the companies announced ...

Amazon is allowing major retailers to use Amazon Advertising to run sponsored ads on their own websites. Amazon, the third-largest digital advertisin...

As advertiser excitement for the big game endures, tune in here for updates on all of the brand announcements ahead of kickoff on Feb. 9. Eagerness a...