MENA advertisers will gain access to Robb Report’s UK, France and Monaco & Côte d’Azur editions through an exclusive commercial representation agreement with The Vantage.

The media representation house, which operates in the UAE and Saudi Arabia, will represent the editions across the Middle East and North Africa. The agreement covers print, digital, live events and activations, with a focus on reaching ultra-high-net-worth audiences.

Manoj Khimji, Managing Director, The Vantage, said: “Robb Report carries 50 years of authority with the world’s wealthiest audiences. Bringing that platform, and its community, to MENA clients across print, digital and live activations is exactly the kind of partnership we set out to build.”

Founded in 1976, Robb Report covers luxury sectors including private aviation, yachting, travel, real estate, watches, jewellery, design and gastronomy.

According to the announcement, its print distribution includes private jets, private jet terminals, luxury hotels and invitation-only private clubs. Its events span automotive, yachting, food and beverage, entertainment and private aviation, with attendees including members of RR1, the brand’s invitation-only community.

The partnership gives advertisers in MENA a regional commercial contact for campaigns across the three editions and their associated events.

Karl-Henry Edström, Group CEO & Publisher, Le Rocher Media, said: “Robb Report has always been about more than media, it’s a community we’ve spent fifty years building around a shared appreciation for the finest things in life. The Middle East’s UHNW audience is a natural extension of that community, and The Vantage understands exactly how to bring our brand and our events to the region with the same discernment we apply everywhere else.”

The appointment expands The Vantage’s portfolio of international media representation agreements across the Middle East.