BodyArmor today is launching its newest ad campaign and signing NWSL San Diego Wave F Alex Morgan. The campaign, dubbed “One More,” will feature other BodyArmor brand ambassadors such as 76ers G James Harden, tennis player Naomi Osaka, Dodgers RF Mookie Betts, Hawks G Trae Young, WNBA N.Y. Liberty G Sabrina Ionescu, golfer Dustin Johnson and Browns QB Baker Mayfield.

The debut spot airs tonight on national TV during the NBA play-in games on ESPN. Expect to see the effort extended to digital creative, out-of-home and social media. Morgan was also part of a new Michelob Ultra spot rolled out late last month. The soccer star has other deals with AT&T, Beats, Chobani, Coca-Cola (which has a controlling stake in BodyArmor), EA, Mattel, McDonald’s and Mondelez, per SBJ Atlas. BodyArmor developed the new campaign in-house, with video production help from L.A.-based Unicorns & Unicorns.