News | `Arab Weather` records 215 million views on its platforms by 10 million users during the first quarter of 2023, and appoints `Advert On Click` as its advertising agent
`Arab Weather` records 215 million views on its platforms by 10 million users during the first quarter of 2023, and appoints `Advert On Click` as its advertising agent
The Arab Weather platform, the first weather platform in the Arab world, recorded a significant increase in the results of visits and views of its website and its smart phone applications from various audiences in the Arab world during the first quarter of this year, as the number of views of the Arab Weather platforms reached approximately 215 million. Watched by about 10 million users.
The Arab Weather attributed this growth in the number of views and visits to a number of reasons, foremost of which was the increase in environmental awareness among people in general about the effects of climate changes affecting the entire world, and people's desire to know the weather on a daily basis, which has become important to improve the quality of weather. people's lives and help them plan their daily activities and maintain their safety and the safety of the environment around them.
The technological development and technical solutions adopted by the Arab Weather platforms also contributed to finding a link between weather data, advertising and promotional campaigns, and how to target consumers based on the huge database owned by the Arabia Weather Company.
Where the company has developed a new advertising technology based on the weather condition by linking ads and promotional messages to the expected weather condition, for example, in the event of rain and cold weather, an advertisement appears different from the advertisement that will appear in the warm spring weather, and it is reinforced with local geo-targeting technology, which enables the advertiser to advertise About its various services within certain regions (cities, neighborhoods), which will increase the effectiveness of advertising.
In this regard, Mr. Fares Shaaban, Acting General Manager, said: "The weather has a significant and substantial impact on users and consumers, as the weather affects the quality of clothing, as well as food and beverages, roads and transportation, various outdoor activities, and many daily decisions."
Shaaban continued to say: "Knowing the weather on a daily basis can help avoid accidents and risks resulting from bad weather. Providing accurate information about the weather and climate changes has strengthened the position of Arab Weather as a reliable provider and a first reference for everything related to weather and climate at the level Arabi".
On the other hand, ArabiaWeather announced the signing of an "advertising agent" agreement with Advert OnClick Company, according to which the latter will market and promote the advertising spaces and advertising opportunities owned by ArabiaWeather platforms on the Internet and smartphones in the GCC countries.
Where Advertisement On Click will acquaint the audience of advertisers who wish to benefit from the large spread and reach that the Arab Weather platforms enjoy with the available marketing opportunities, and adapt the appropriate advertising and marketing campaigns for these signs according to innovative and feasible digital methods.