This will follow a digital first policy, and will generate a revenue of over $6 million through recent client wins

Dubai-based multimedia and advertising agency BPG is “undergoing a strategic transformation”, which will place the company now as a specialist consultancy services firm for clients.

This will follow a digital first policy, and will generate a revenue of over $6 million through recent client wins.

The latest wins includes Jumeirah Group after BPG bagged the remit for design, content, and creative for the global luxury hotel company, which operates a world-class 6,500+ key portfolio of 25 luxury properties across the Middle East, Europe, and Asia, the company said in a statement.

BPG also has a multi-year remit with one of Oman’s larger banks. This includes delivering brand, advertising, content, and CX across the country, as well as supporting regional expansion, the company said.

Other significant recent new business wins include GROHE, Kwai, Titan Eyewear, and Zayed Sustainability Prize in the UAE and Assima Hospital, Dhaman National Health Insurance, Ooredoo Telecom and Weyay Bank in Kuwait.

In addition, BPG will continue its expansion trajectory in 2023, with 15 key hires across PR, Media, UX, content and creative in the UAE, the company said.

Moreover, Souheil Arabi has also been promoted as the chief operating officer of the BPG Group. Arabi will oversee BPG’s MENA-wide expansion, consulting and productization initiatives, in addition to consolidating the Kuwait practice.

“With this transformation, we go a step further: leveraging technology to create an agile, integrated and collaborative platform, built around exceeding client needs and creating customer delight, keeping our customers’ needs at the heart of all that we do,” he said.

The company also added that Darius LaBelle has been promoted as President, BPG UAE and Viju Varghese has been promoted as President, BPG Kuwait. Ketaki Banga has been appointed Chief Communications Officer, and Mark Soufiar has been appointed Chief Media Officer.

Aaron Arthur is now Chief Creative Services Officer, overseeing Kuwait’s creative output as well as building a cloud-based remote services offering. Ramy ElSakka, Chief Creative Officer will oversee all branding, creative and content output out of Dubai, BPG said.

“We are transforming into an agile integrated agency, able to scale up swiftly to meet client demands and deliver disruptive work in a fast-evolving commercial landscape. With our client-centric strategy and execution, we look forward to building and strengthening many more MENA brands in 2023 and beyond,” BPG Group chief executive officer Avi Bhojani said.