Inc Digital Media, a part of the Merchantwise Group, has been appointed Gumbuya World’s digital advertising agency of choice.

The agency is now responsible for driving the development of campaigns across all digital platforms including the creation of assets across social media platforms including TikTok, Facebook and Instagram.

Inc Digital Media joins Merchantwise Group’s creative agency, Three Scoops, and email marketing agency MashrMail in providing strategic insight, creative marketing and digital media expertise and support to Gumbuya World.  

Three Scoops has held the primary creative agency relationship since the theme park’s inception six years ago. Three Scoops oversees the full suite of creative and marketing services including, brand strategy, advertising campaigns and in-park collateral.

Inc Digital Media’s MD, Claire O’Connor, said: “As Gumbuya World’s digital advertising agency, we will be driving its online activity capitalising on creative media options which will allow the theme park to remarket across more online platforms than previously utilised and of course, target new audiences.  

"My team and I very much look forward to creating and driving awareness and traffic to Gumbuya World."