FCB New York has been appointed as the global creative agency of record for Intuit QuickBooks, following an extensive review process involving multiple agencies.

FCB New York will be responsible for driving marketing efforts for QuickBooks Online, QuickBooks Payroll, QuickBooks Payments and QuickBooks Time. Additionally, FCB London, FCB Canada and R/GA will handle operations in the UK, Canada and Australia, respectively.

QuickBooks, a software company targeting small businesses, aims to shift its brand perception from being solely an accounting software to being recognized as a comprehensive suite of tools for small businesses. FCB’s appointment aligns with QuickBooks’ objective of creating a new global platform and launching a series of campaigns that enhance brand awareness and broaden its visibility.