RIYADH: Remat Al-Riyadh Development Co., the development arm of the Riyadh municipality, has announced the launch of investment opportunities in outdoor advertising in the city of Riyadh. These opportunities include new advertising formats that will be activated for the first time in the Saudi capital.

Salman Al-Dahmash, the deputy mayor of Riyadh municipality for investment and privatization, explained that these opportunities are part of a previously announced Riyadh advertising masterplan.

The plan includes enabling new advertising formats, such as advertising on building fronts, white lands, and public taxis and buses in appropriate quantities. This will enhance the city’s aesthetics and prevent the unregulated spread of billboards on streets.

It will also contribute to improving the urban landscape, enabling digital transformation, and supporting efforts to achieve financial sustainability.

CEO of Remat Al-Riyadh Development Co. Abdullah Abudawood said that the company is providing investment opportunities to enable private sector participation and contribute to unleashing the potential of the Riyadh region.

“This will upgrade the level of services and municipal projects that aim to improve the urban landscape, raise the level of quality of life for the residents and visitors of the Riyadh region, and achieve sustainability in the urban development of the region,” he said.

The company aims to create unique investment opportunities in line with innovative business models of partnership with the private sector to implement iconic projects that add value to the city of Riyadh and keep pace with the latest changes in the advertising sector.

Remat Al-Riyadh Development Co. invites all interested investors to view the details of the opportunities offered through the Furas portal. Additionally, interested parties can visit the company’s official website and social media accounts to follow up on all the new investment opportunities being offered.