Independent media agency Magic will lead Amazon advertising for global security company Swann after winning the account following a competitive pitch process.

Under the partnership, Magic will manage Amazon ads for Swann in Australia, the UK and the US, with a focus on driving cohesion, activation and optimisation to increase profitability across the regions.

Swann said it was impressed with Magic’s strategic approach to its business, including an initial audit to identify efficiencies and optimisations, which delivered an immediate lift in performance. 

Swann's head of e-commerce Dean Boudewyns said he’s been impressed with the agency’s data-first approach from the outset. 

“Their in-depth insights have already helped bridge the gap in highlighting what was driving our underlying performance and how we can improve,” he said. 

“I’m certain our partnership will unlock new opportunities and markets.”

Magic account lead Aman Bhatia said working with Swann is a great opportunity. 

“The business is in a competitive vertical, which means the strategies and tactics in place to help them scale will have tangible outcomes,” he said. 

"The Swann team are also amazing to work with… we’re excited to deliver some big wins for Swann in the upcoming sales periods.”