The Ministry of Information, represented by the Directorate General of Information in Dhofar Governorate, launched the advertising campaign for the Dhofar Khareef Programmes 2023, with the aim of improving its role in developing and improving the components of the advertising market through its visual, audio and print channels, along with electronic platforms.

This came during the second advertising forum organised by the Ministry at the Millennium Hotel Salalah, under the auspices of His Excellency Dr. Ahmed bin Mohsen Al Ghassani, Head of Dhofar Municipality, and in the presence of Abdullah bin Said Al Shuaili, Director General of the Directorate General of Information in Dhofar Governorate, and a number of officials.

The forum included the launch of the advertising campaign for radio, television, press and digital programmes of the Ministry of Information for the Dhofar Khareef Season 2023. The most prominent of which are:- the television programme “Al-Nas and Al-Khareef” and the radio programme “Atheer Al-Khareef” to deliver advertising messages to all target groups through the “Izdihar” advertising agency that was launched by the Ministry in December 2022.

The forum also included the presentation of various visual presentations that dealt with the role of the Ministry of Information in comprehensive development over five decades of the blessed renaissance, and the media of the governorates, in addition to introducing “Izdihar” agency, which is the first official advertising agency in the Sultanate.

The forum also witnessed the signing of agreements between the General Directorate of Information in Dhofar Governorate and a number of private sector institutions and advertising companies to support the programmes of Dhofar Khareef Season 2023.