With the global ad spending in the advertising market forecasted to surpass $1 trillion in 2024, per Statista, TikTok is making a splash in the advertising world with the launch of "TikTok Symphony," a suite of AI tools designed to empower brands as it looks to capitalize on the booming market. 

This innovative offering uses AI to streamline the ad creation process, allowing marketers of all levels to craft captivating content that resonates with users on the platform.

Featuring the "Symphony Creative Studio," an AI video generator that creates TikTok-ready videos based on minimal advertiser input, this tool can also produce ready-to-use videos based on existing assets from TikTok Ads Manager or product information.

"Symphony Assistant" is another part of the suite, designed to help advertisers by generating and refining scripts and offering best practice recommendations. For example, it can provide catchy lines for a new product launch, highlight trending topics on TikTok, or suggest promotional ideas tailored to specific industries.

The "Symphony Ads Manager Integration" enhances existing videos, making them more engaging and effective for ad campaigns.

Additionally, TikTok is launching "TikTok One," a centralized destination for marketers to access nearly two million creators, discover agency partners, and utilize TikTok’s creative tools. TikTok is also introducing performance solutions powered by predictive AI, allowing advertisers to input budgets and goals to identify the best creative assets and target audiences for their campaigns.

All of this is part of TikTok's plan to expand its offering to capitalize on the platform's growing influence on consumer behavior. According to TikTok, a staggering 61% of users have made a purchase either directly on TikTok or after seeing an ad, 59% use TikTok to decide which game to download, and 52% research cars based on TikTok content. A trend that underscores the platform's evolving role in the marketing landscape.

The platform also recently started testing a ChatGPT-powered "AI Smart Search" feature as it looks to capitalize on how its users, especially younger demographics, are turning to the app for all their search needs.