BEIJING: TikTok has introduced Symphony AI-avatars, a new feature set to revolutionize its advertising capabilities under the Symphony ad suite. This development aims to empower creators and businesses alike by leveraging generative AI technology to create customizable avatars for advertising campaigns.

Symphony, TikTok’s generative AI-powered toolset, will now include Symphony Digital Avatars, which enable users to craft personalized avatars resembling real individuals. This initiative marks a significant enhancement in TikTok’s efforts to integrate AI-driven solutions into its platform.

Andy Yang, Head of Creative Product at TikTok, highlighted the potential of Symphony Digital Avatars in expanding creators’ global reach and enhancing collaboration with brands. “At TikTok, we aim to empower creators and propel their creativity to a global audience with the power of generative AI,” Yang said during the unveiling of Symphony.

“Symphony Digital Avatars unlock a new avenue for creators to scale their opportunities with brands globally. We aim to fuel the creator economy by investing in creative solutions that spark joy, imagination, and action.”

Reports indicate that Symphony will offer two types of digital avatars to users: stock avatars and custom avatars. Stock avatars, crafted from paid actors, will feature diverse backgrounds and nationalities, capable of communicating in over 30 languages. These avatars provide a ready-made option for advertisers looking to quickly deploy campaigns with a global appeal.

On the other hand, custom avatars allow creators full flexibility to design avatars according to their preferences. This feature enables users to tailor avatars to represent their own brands authentically, with the ability to convey messages in multiple languages.