Interactive digital billboards are not just transforming the streets, they are setting a new standard for how companies interact with their audiences....

At its first NewFronts, the company revealed over 500,000 video podcasts have been uploaded to the platform so far this year Mark your calendar for M...

All publicly quoted companies have to formally announce their results to the market annually and quarterly. While usually deathly dull – and car...

A comprehensive study of advertising effectiveness has proven that advertising is a profitable driver of business growth and that all forms of adverti...

Study shows time matters when considering the effectiveness of ad campaigns. A study into advertising effectiveness has found that most (58%) of adve...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and digital IDs, that drive business growth. Programmatic...

Walmart recently announced its TV wall advertising, a process that will not only benefit people coming into the store but also the businesses with whi...

The blogging market is like the Wild West – budget-wise and in the specifics of planning. Olga Golubina of Mediaplus Russia shares how data help...

Upspeed Management Limited recently announced the strategic acquisition of Intech Ads Network, signalling a major move towards expanding its reac...

The advertising landscape is bracing for a seismic shift as experts predict a future dominated by artificial intelligence (AI). This isn’t unfou...