Think, forget and wait for inspiration to strike, was Don Draper’s advice to a newbie copywriter. Successors to the Mad Men generation have a mo...

Digital out-of-home (DOOH) advertising has seen significant growth over the years, particularly in the APAC region. In fact, the medium reached US$8 b...

We speak to creative leaders about their outlook towards AI in 2024, its impact on creative satisfaction, and expectations ahead. In 2023 we all witn...

As the generative AI boom took off in early 2023, there were plenty of predictions about how soon — and to what extent — co...

One thing I’ve seen in the more than two decades that I’ve been in the digital advertising industry is that there’s no better return...

With 2024 on the horizon, advertisers are evaluating how to invest in AI – particularly, generative AI. Reliable and practical applications, how...

As marketers, we are constantly challenged to thrive within an evolving environment. An important subject gaining momentum and sparking much debate to...

Companies investing in AI are increasingly investing more to market it. At least $40 million has been spent this year on advertising AI products acro...

Advertising Week has felt like a “week of dissonance” in the past. The same could be said for this week.  Not much was sai...

To say that AI is top of mind for most business leaders feels like an understatement. A recent IBM study found that the global AI adoption rate w...