One thing I’ve seen in the more than two decades that I’ve been in the digital advertising industry is that there’s no better return...

With 2024 on the horizon, advertisers are evaluating how to invest in AI – particularly, generative AI. Reliable and practical applications, how...

As marketers, we are constantly challenged to thrive within an evolving environment. An important subject gaining momentum and sparking much debate to...

Companies investing in AI are increasingly investing more to market it. At least $40 million has been spent this year on advertising AI products acro...

Advertising Week has felt like a “week of dissonance” in the past. The same could be said for this week.  Not much was sai...

To say that AI is top of mind for most business leaders feels like an understatement. A recent IBM study found that the global AI adoption rate w...

Microsoft announced a series of generative AI updates to its search and advertising platforms to redefine how we interact with search engines and onli...

Experts from Wunderman Thompson, Media.Monks, Publicis Groupe, Untold Studios, Hogarth, VUFINDER STUDIOS and ArtClass explain how, just as we were get...

Google recently released a comprehensive guide to help marketers better understand and utilize Responsive Search Ads (RSAs). The guide provides an in...

As Chief Technology Officer and Head of Data Science, Ian Liddicoat leads the optimization of Adludio’s world-beating marketing analyt...