Article by Advert On Click / 23 June 2023
The news: Some 33,000 ad agency jobs could be replaced by automation as soon as 2030, according to a report from Forrester Researc...
Article by Advert On Click / 23 June 2023
Artificial intelligence may eventually change the reach and cost efficiency of search advertising.
With recent developments in generative AI and tool...
Article by Advert On Click / 23 June 2023
Artificial intelligence (AI) has demonstrated significant benefits in various areas, such as enhancing work performance and efficiency, generating con...
Article by Advert On Click / 20 June 2023
As AI photo creation tools like Midjourney become more advanced and widely used, the world’s largest advertising agency Ogilvy is encouraging ma...
Article by Advert On Click / 12 June 2023
Generative AI can already do much of the work and low-skilled labor that powers modern media and advertising. But since only one-fifth of US adults be...
Article by Advert On Click / 31 May 2023
The marketing industry has long relied on artificial intelligence to optimize ad campaigns with things like better analytics and targeting, but it has...
Article by Advert On Click / 25 May 2023
AI-generated ads fooled marketing experts and outperformed typical US print ads on a test that measured creativity and potential to spur emotional res...
Article by Advert On Click / 14 May 2023
At an event in New York, Meta introduced AI Sandbox, which it referred to as a "testing playground" for advertisers to experiment
Meta has laun...
News Story by Advert On Click / 1 May 2023
The global advertising business is facing a new wave of challenges and concerns, including the climate challenge and the rise of artificial inte...
News Story by Advert On Click / 26 April 2023
Agencies with a culture of strategic thinking are well-positioned to succeed in this hybrid model since they possess a strong instinct to leverage it ...