As advertiser excitement for the big game endures, tune in here for updates on all of the brand announcements ahead of kickoff on Feb. 9. Eagerness a...

Amazon has extended its ad-serving and reporting services to retailers as a third-party offering that the company now calls Amazon Retail Ad Service. ...

The projected 10.5% rise in spend this year is a 2.3 percentage point upgrade to WARC’s prior forecast and reflects ongoing artificial...

Advertising spend in the automotive sector in Australia increased 8% to $690 million in the year to June, according to Nielsen's Ad Intel and Consumer...

Back in April, Snapchat announced that it had seen an 85% uptick in SMB advertisers in the app, which has also driven a big increase in comparati...

You may have missed this earlier in the year, so a quick reminder that Meta has now removed detailed targeting exclusions as an option ...

The UK advertising market grew 9% to £9.2bn during the first three months of 2024, almost three percentage points ahead of last quarter’s ...

At Cannes Lions and beyond, the much-predicted “year of gaming” could be the advertising industry’s next “year of mobile.&rdqu...

A rapidly growing number of major retailers are today creating and operating their own advertising platforms — a phenomenon widely referred to a...

Meta is set to overtake linear television next year in total global advertising revenue, according to recent research from WARC. The report was based...