At an event in New York, Meta introduced AI Sandbox, which it referred to as a "testing playground" for advertisers to experiment  Meta has laun...

‘Gender and Age Diversity in Global Ad Creative’ Offers First-of-its-Kind Look at Diversity Around the WorldTV and video ads in every regi...

Eka Care, a health technology company, has launched an ad campaign that highlights the ease with which one can manage one’s medical records and ...

Costa Mesa-based SCS advertising agency has been purchased by Toronto-based PopReach Corp. for approximately $14.9 million this month. PopReach is a ...

Emerging from significant uncertainty through the tail end of 2022, China appears set for a return to growth in the Year of the Rabbit. In China Spotl...

https://ift.tt/nINOyfm Business Wire IndiaBrightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, today announce...

According to a recent report from intelligence provider WARC, global advertising revenue for total print is projected to total $47.2 billion this...

Determining the optimal ways to allocate ad dollars for each brand they serve is a challenge for agencies each year. Much depends on variables, includ...

Advertising spend on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending ...

Disney Advertising said it reached an agreement with measurement company EDO, which will provide outcome measurement for streaming campaigns.  E...