Google Ads is testing new offers for agencies and advertisers, trying to find impactful incentives for agencies who sign up new advertisers in Google ...

Apple has begun selling its own advertising inventory for Apple News for the first time. The tech giant is no longer relying on third-party vendors an...

X has introduced a revamped version of its Ads platform. In a post on its social-media platform, the company says the redesign is focused on attractin...

Amazon Ads has unveiled new full-funnel advertising capabilities, including enhanced measurement and reporting tools. Phil Christer, managing directo...

Amazon Video Generator for advertisers using Sponsored Brands in the U.S. debuted Thursday at the company's Accelerate conference. The AI-powered...

After initial testing in 2023, Google has decided to show YouTube users ads when they pause videos in the app, marking a new space for advertisers to ...

Amazon Ads has expanded its ad offering to brands in the UK that sell on Amazon. The retail giant has unveiled Sponsored TV, which is a self-service ...

Uber on Tuesday said its ad business had achieved a net revenue annual run rate of $1 billion, hitting precisely on schedule the goal it set two ...

But people and advertisers are divided over the use of AI in advertising, per a Publicis Media and Yahoo survey People generally prefer to know when ...

Amid numerous challenges, traditional media that once dominated the market is facing stiff competition from new digital platforms. Media Intelligence...