ByteDance-owned TikTok on Thursday announced the global availability of its generative AI video creation platform, Symphony Creative Studios, to all a...

Two years after OpenAI's ChatGPT and other chatbots launched, the advertising community's excitement over generative AI has come down to ear...

A new feature for Instagram's Stories encourages community — the company just doesn't want this activity happening in closed groups away fr...

A new study finds that viewers' income and likelihood of buying a product are not the factors that determine how much it costs to reach them— it...

For soccer fans watching tonight’s opening UEFA European Championship soccer game between Scotland and Germany in Munich, it’s not just ab...

Google Marketing Live 2024, one of the most anticipated events for digital marketers and advertisers, concluded recently. However, the reaction from a...

Though much of the heavy lifting of decarbonization in adland requires proactive supply chain management, advertisers also have the opportunity to pro...

Adobe wants to make advertisers’ work even easier, and for that, it has announced the creation of a new platform called GenStudio. Its pres...

Outdoor Network, part of the Provantage family of companies, has achieved national presence with its digital rotator network, having launche...

BuzzFeed has inked a new deal with Culture Genesis that allows the Black-owned and multicultural-targeted media network to package up and sell ads aga...