If you talk to advertisers about the strategy behind whatever it is they’re doing now, you’ll often hear that they want their brands to be...

A new investigating by a media group has revealed that some of the most popular advertising companies are using the built-in microphones in smartphone...

One thing I’ve seen in the more than two decades that I’ve been in the digital advertising industry is that there’s no better return...

Roughly two months into Elon Musk’s ownership of Twitter, the billionaire mogul held a crucial meeting with the CMO of one of the platform&rsquo...

Linear and streaming TV still seem to be operating on two different wavelengths. While CTV advertisers have embraced digital targeting and progr...

The trend of using cinema ads as a performance marketing channel is gaining traction among advertisers, especially for brands like Monster.c...

Chrome’s Privacy Sandbox tracks users’ behavior within the browser instead of relying on third-party cookies. Google Chrome launched its ...

It’s becoming an all too familiar sight on various commerce platforms: brands from various categories coming together with influencers in what a...

First-party data is a valuable and essential resource to leverage across PPC ad platforms. It used to be a “nice-to-have,” particularly i...

Google launches a pilot program offering premium customer service and support for select small business Google Ads clients. Google announced today it...