Chrome’s Privacy Sandbox tracks users’ behavior within the browser instead of relying on third-party cookies. Google Chrome launched its ...

It’s becoming an all too familiar sight on various commerce platforms: brands from various categories coming together with influencers in what a...

First-party data is a valuable and essential resource to leverage across PPC ad platforms. It used to be a “nice-to-have,” particularly i...

Google launches a pilot program offering premium customer service and support for select small business Google Ads clients. Google announced today it...

Sharing successes. Dumb ideas. Making out. Advertising was fun—and it still can be While digital advertising isn't nearly as big a polluter as ...

TOPLINE Twitter, now known as X, announced Tuesday a partnership that will expand brand safety measures for advertisers on the platform—which ha...

X announces enhanced tools for brand safety. Find out what this means for X advertisers and if it will lead to more effective ad campaigns. X (former...

You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position...

X also warned advertisers they risk losing their verified status if they fail to hit minimum spending thresholds. Elon Musk has significantly discoun...

The advertising industry is in a love-hate relationship with artificial intelligence. In the past few months, the technology has made ads easier to g...