Sharing successes. Dumb ideas. Making out. Advertising was fun—and it still can be While digital advertising isn't nearly as big a polluter as ...

TOPLINE Twitter, now known as X, announced Tuesday a partnership that will expand brand safety measures for advertisers on the platform—which ha...

X announces enhanced tools for brand safety. Find out what this means for X advertisers and if it will lead to more effective ad campaigns. X (former...

You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position...

X also warned advertisers they risk losing their verified status if they fail to hit minimum spending thresholds. Elon Musk has significantly discoun...

The advertising industry is in a love-hate relationship with artificial intelligence. In the past few months, the technology has made ads easier to g...

Advertisers are eagerly watching how Meta’snew Threads messaging app develops over the next few months as they look for a new social channel to ...

In today's ExchangeWire news digest: Netflix reassesses its advertising strategy to win over advertisers; Meta prepares to launch a new app, Threads, ...

Google is broadly rolling out brand exclusions in Performance Max and broad match brand restrictions in Search to all advertisers. Following suc...

Industry experts are unanimous in their view that brands are increasingly recognizing the potential of AI as it offers more agile and cost-effective m...