Sustainability standardsA lack of standards for measuring carbon emissions in the digital advertising industry has prevented sustainability from ...

Are you prepared for the future of digital advertising? Discover trends that will shape the industry in 2024 and beyond. Lauren Wetzel, Chief Operati...

Uncover common issues when measuring digital ad performance using views, clicks, attribution and other metrics. Online advertising seems like th...

As we approach the year 2024, the landscape of communication is undergoing a significant evolution, with both Public Relations and Advertising poised ...

Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers.  But the recent controve...

Google Ads introduced Performance Max campaigns two years ago (November 2021), replacing Smart Shopping campaigns. Since then, Performance M...

We know it’s that time of the year when everyone starts making predictions. But let’s face it, most of those guesses are either way too ca...

Digital out-of-home (DOOH) advertising has seen significant growth over the years, particularly in the APAC region. In fact, the medium reached US$8 b...

In an increasingly competitive and crowded advertising landscape, more brands have begun creating literal out-of-the-box campaigns by leveraging 3D bi...

“Marketers are recognizing the significance of meaningful interactions over mere impressions or clicks,” said Angelina Eng, VP of Measurem...