Modern technologies are a far cry from what has come before, particularly in the sports sponsorship industry. Virtual advertising is now being used ac...

Advertising Week has felt like a “week of dissonance” in the past. The same could be said for this week.  Not much was sai...

Apple has traditionally refrained from selling ads on its owned podcasts, but recent developments suggest that the company may be considering a shift ...

In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock of advertising. Fast forward to today's dig...

MarketMedia, the retail media arm of The Warehouse Group, and oOh!media, Australia, and New Zealand's largest Out of Home advertising company, have te...

In its latest article, Microsoft Advertising highlighted a series of updates to various features aimed at helping advertisers maximize ad campaig...

CTV and FAST players need to take three crucial steps to make the burgeoning medium more appealing to advertisers. Free ad-supported streaming TV (FA...

Based on 2,300 ads researched with nearly a million consumers in the US over the last four years, Julio Franco (chief customer officer, Zappi) looks a...

PodPod has launched a new Audio Advertising Awards programme, in partnership with sister brand Campaign, to celebrate creative and commercial ach...

With the popularity of smart home systems on the rise, travel brands looking for new ways to reach consumers are experimenting with campaigns centered...