Even though it’s unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers. Since ...

Game Nite Presented by the American Advertising Federation of Shreveport-Bossier SHREVEPORT, La. (KSLA) The gala event will hold announcements and ce...

(Reuters) - Publicis Groupe (PUBP.PA), the world's third-largest advertising company, expects organic net revenue growth of 3-5% this year, it said on...

  A call has been made for a “world-class” public relations agency to work with the Bermuda Tourism Authority. It is hoped the succ...

Last month, General Electric took over The New York Times’ print advertising for a day throughout the news, business and arts sections of the pa...

Many of the developments hitting the sports world are creating new distribution paths which, rather than posing a threat to advertising, can open up n...

Before the Covid-19 pandemic hit, investment in out-of-home advertising was on the rise. By the end of 2020, however, revenue from OOH ads had fallen&...

Before the Covid-19 pandemic hit, investment in out-of-home advertising was on the rise. By the end of 2020, however, revenue from OOH ads had fallen ...

UK – Quantitative and qualitative research commissioned by advertising agency VCCP and member organisation Account Planning Group (APG) has high...

The Agency's Innovative Work Received Honors from Prestigious Awards Programs in 2022, Including the Hermes Creative Awards, Vega Digital Awards,...