Amid an intensifying race between companies to increase their advertising expenditure to boost profitability prospects, the global advertising market ...

While many take the argument of which produces the highest ROI between traditional and digital advertising, they completely overlook how the rising ti...

Amid the COVID-19 crisis, the global market for Social Media Advertising estimated at US$85.2 Billion in the year 2020, is projected to reach a revise...

Twitter just had a successful quarter in one sense, with a huge surge in user numbers as the pandemic truly took hold. It hit 186 million monetizable ...

TikTok, the short-form video app , has launched new advertising solutions to empower small and mid-size businesses throughout the Middle East region t...

Today, ‘Advert on Click’ launches the first operation phase for its online platform (www.advertonclick.com), an unmatched digital advertis...

Escalating a battle between Madison Avenue and the social-media industry, Unilever is suspending all U.S. advertising on Twitter, as well as Facebook ...

Coca-Cola, a major force in global advertising, announced on Friday it would suspend ads on social media for at least 30 days, as platforms face a rec...