As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by...

As Google’s deprecation of third-party cookies becomes a reality in 2024, UK businesses are taking action.  A new survey conduct...

Explore the latest trends in advertising, including celebrity endorsements, creative campaigns, and a focus on sustainability. Discover how brands are...

A consistent trend across a whole range of big brands over the past few years has been a push for greater efficiency with their ad spend. On quarterly...

Philip Thomas, Chairman, Dubai Lynx, said: “We are delighted to honour Ali Rez this year, with such an important accolade. He is a true trailbla...

In the rapidly evolving digital landscape, Artificial Intelligence (AI) is redefining the business of advertising. From enhancing customer engagement ...

The event on March 22 provides insights into the future of game advertising and brand engagement. It features speakers such as Fan Studio, highlightin...

Take a deep breath. What a whirlwind start to 2024 it’s been. And it’s clearly not going to slow down anytime soon. This month alone, the...

Third-party cookies in Chrome are headed for extinction, but you wouldn’t know it from speaking to marketers. Everyone’s got a plan to wea...

Advertising strategies continuously evolve to meet the ever-changing needs and behaviours of consumers. One platform that has surged to the forefront ...