LocalIQ/WordStream’s annual Search Advertising Benchmark Report for 2024 shows that conversion rates in paid advertising industries have decreas...

Netflix was late to the ad-supported side of the subscription streaming world, but it is quickly becoming a leader, boasting more people paying for th...

Advertising That Mixes Reality with A.I. Love it or hate it, artificial intelligence has become increasingly prevalent in our lives. Now, jewelers ar...

Ethical Advertising on the Internet: Guidelines and Considerations In an era where digital marketing reaches across every conceivable platform, ethic...

Digital advertising is thriving, with several startups introducing innovative, industry-transforming technologies. These include support for cookieles...

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a li...

A new wave of startups is driving significant changes in the digital advertising industry. They’re pioneering cookieless advertisements, streame...

As many radio companies seek to grow their podcast divisions amid the industry’s larger embrace of digital, advertisers are reaping the benefits...

The long-awaited “cookie-pocalypse” has been delayed. Again. Harry Menear takes a took at the challenges and opportunities for the ad...

Interactive digital billboards are not just transforming the streets, they are setting a new standard for how companies interact with their audiences....