Changing the Game: How Games Advertising Powers Performance is IAB’s groundbreaking new study that quantifies the success marketers are see...

AI-powered targeted advertising revolutionizes marketing with hyper-personalized promotions. However, ethical and transparency questions hover over th...

The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey so far, and future pre...

The highly anticipated Future Advertising Trends Festival took place on Thursday 14 March at The Catalyst, an impressive new venue in Newcas...

Consumers who saw or heard ads in the latest awareness campaign from the Advertising Standards Authority (ASA) were more than twice as likely to trust...

THE outdoor advertising industry is expected to continue a modest growth in 2024, primarily driven by digital out-of-home (DOOH) advertising in light ...

Part of why I joined Google Ads in 2019 is because I loved an ad I saw for a hotel when I was planning a family trip using Google.com &mdash...

A new report suggests that the advertising industry is heading towards a robust growth period, marked by increased spending, strategic brand investmen...

RIYADH — The Saudi General Authority for Roads has announced its plan to launch an outdoor advertising project along intercity highways, ai...

Amidst the decline of third-party cookies, businesses are turning to contextual advertising — a privacy-focused alternative aided by AI and web ...