Amazon is expanding its Sponsored Products ads to include content on select third-party apps and websites.  Advertisers using sponsored ads...

Meta’s (previously Facebook) promoting income developed 20% year-more than year to $27.9 billion, driven areas of strength for by in the organiz...

Brick and mortar retailers are pushing to exploit their customer data to boost their own sales and profits. Over the past few years, major retailers ...

Identifying which parts of your ad campaigns create the most impact can be tricky; customer journeys often span multiple devices and marketing channel...

IRI, a global provider of innovative solutions and services for consumer, retail and media companies, has appointed Florian Clemens as vice president ...

If you’ve streamed a live event on Twitch or watched a show on FreeVee, Fire TV, or Amazon Prime video, you’ve likely experienced OTT vide...

(NEXSTAR) — How much is your data worth? Pretty soon, it could get you $24 per year from Amazon. As originally reported by Business Insider, it...

Amazon.com Inc. and Apple Inc. are planning to resume advertising on Twitter, according to media reports on Saturday.The developments follow an email ...

Mashable: Alexa will now offer brand-driven answers to product-related questions. Tired of sponsored content on every platform? Well, you'll also be ...

Google blocked more than 3.4 billion ads in 2021, a 300 million increase on the number of ads it blocked in 2020. The number of account-level suspens...