Shoppers are discovering brands and products via social media ads, recommendations, and updates from brands’ social pages more so than other cha...

In a captivating exploration of consumer attention, a study by Playground xyz sheds light on the power of "optimal attention" for brand success. This ...

With the ever-changing consumer sentiment, taste, outlook and interest, brands may struggle to compete with new age and competitors that are more dyna...

Advertising has become more personalized and targeted than ever before, thanks to advancements in artificial intelligence (AI). Brands are increasingl...

More than a century ago the merchant John Wanamaker wryly complained, “Half the money I spend on advertising is wasted. The trouble is...

Tesla CEO Elon Musk has avoided traditional advertising campaigns in the past, but increased competition in the electric vehicles market may have forc...

Online retail player Airbnb is satisfied with its return on investment in advertising even as it cuts ad spend. According to the company’s execu...