OpenAI’s ChatGPT loomed over Alphabet Inc.’s Google earlier this year, threatening the search giant’s core business of advertising. ...

Generative AI can already do much of the work and low-skilled labor that powers modern media and advertising. But since only one-fifth of US adults be...

What’s 1% of market share worth? In the world of search, that’s a multi-billion dollar question. It’s now been a week since Microso...

Even though it’s unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers. Since ...