At the beginning of 2024, I penned an article exploring key forecasts for 2023 that either missed the mark or were only partially accurate&m...

The shockwaves caused by generative AI are creating big ripples in the digital advertising segment, an area considered fertile gro...

In the ever-evolving landscape of the Indian advertising industry, where dynamism is the norm and innovation is the driving force, it gives me great p...

The media-related advertising market in France is projected to grow by about 2.3% per year to 2030, when it will reach a market size of €18.3 bil...

Amid numerous challenges, traditional media that once dominated the market is facing stiff competition from new digital platforms. Media Intelligence...

In 2023, the digital advertising industry predicted that changes in cookies, CTV, AI, video and streaming would transform the industry landscape. But ...

Sustainability standardsA lack of standards for measuring carbon emissions in the digital advertising industry has prevented sustainability from ...

For the digital advertising industry, planning for 2024 is unlike any other year. It is going to be, in a word, dynamic. The industry is heading into ...

A few years ago, the digital world slowly began prioritizing consumer privacy through both legislation, including Europe's General Data Protection Reg...

Businesses have started to see marketing and advertising as investments rather than costs. What’s behind that change, and what has been the eff...