Now that a recession is looming in America and most of the world, firms large and small are bracing for some lean years after a couple of fat years fo...

(Reuters) - Publicis Groupe (PUBP.PA), the world's third-largest advertising company, expects organic net revenue growth of 3-5% this year, it said on...

(Reuters) - After a challenging 2022 in which advertising-dependent companies faced shrinking budgets and cratering stock prices, fourth-quarter resul...

This business model allows owners to carry out larger promoting campaigns by partnering with local brands, event-activity companies, and government ag...

NEW DELHI: India’s digital ad spend, currently witnessing muted growth due to macroeconomic factors, is likely to see rapid growth over the next...

The outlook for digital advertising in 2023 will likely disappoint investors in internet and social media companies. But there still will be bright sp...

(Reuters) - Google parent Alphabet Inc's (GOOGL.O) disappointing ad sales sparked worries across the digital media sector on Tuesday as advertisers cu...

While many take the argument of which produces the highest ROI between traditional and digital advertising, they completely overlook how the rising ti...