The projected 10.5% rise in spend this year is a 2.3 percentage point upgrade to WARC’s prior forecast and reflects ongoing artificial...

The Campaign Big Global Awards are returning for a second year, providing agencies of all sizes an opportunity to shine on the world stage. Entries ar...

Meta is set to overtake linear television next year in total global advertising revenue, according to recent research from WARC. The report was based...

Global ad revenue is expected to grow by 7.8% in 2024, while UK ad revenue is predicted to increase by 4.9%. Global advertising revenue is expected t...

Agency execs expect global footprints to influence some upfronts conversations. In its Q1 2024 letter to shareholders released last month, Netflix an...

When company stakeholders think about SEO, their minds usually jump to content creation, target keywords, rankings and so forth. Without a doubt, thes...

Five tech giants will continue to pull in more than half of all marketing dollars. Global ad spending is predicted to exceed $1 trillion in 2024, acc...

(Reuters) - Paramount Global Inc (PARA.O) missed first-quarter revenue estimates on Thursday amid a weak advertising market in its TV busine...

Global advertising and marketing spending continued to rebound 7.9% to $1.568 trillion in 2022, but spending is projected to grow at a tamer 5.3% in 2...

Meta’s earning call yesterday was upbeat on better than expected revenue for the quarter. However buried in its disclosures to investo...