Many researchers and organizations, such as WHO and UNICEF, have raised awareness of the dangers of advertisements targeted at children. While most ex...

With over half of the global population using their phones to access the web, mobile phones have not just become a tool, but a global phenomenon. Comp...

Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of mark...

Amazon continues to make a concerted effort to “elevate” its pitch to advertisers.  The third leg of the so-called triopoly used its...

Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketer...

AI is being utilized in various mainstream businesses, and the field of marketing and advertising is no exception. AI is being used as a Swiss army kn...

Without a doubt, artificial intelligence is on a path to revolutionise operations, businesses and even industries, laying the groundwork for a world t...

Think about the last ad that really spoke to you. Maybe it was that heartwarming commercial featuring a family gathering around the dinner table or an...

SMS marketing for furniture retailers is crucial to any modern retail business’s strategy. Text messages have a high open rate, and they help yo...

The metaverse is taking virtual experiences to the next level, giving organizations opportunities to reach consumers in new and innovative ways. Meta...