Dubai-based Mada Media has launched www.madamedia.com, a new unified digital platform aimed at streamlining out-of-home (OOH) advertising acro...

Retail media will account for about 1 in 5 digital ad dollars this year. That’s about double the share it held in 2020. We expect it to surpass ...

T-Mobile has agreed to acquire Vistar Media, an ad tech firm specializing in digital out-of-home, for $600 million, the companies announced ...

Global entertainment and media advertising is projected to top $1 trillion in 2026 and, by 2028, will double where it was in 2020. Growth wi...

 Advertising revenue is the cornerstone of sustainability for many websites, particularly for those operating in the media sphere. It plays ...

The deal strengthens BSA’s presence in the out-of-home advertising space BSA, one of the top providers of outdoor advertising in the UAE, has a...

Contextual targeting is getting a generative AI glow-up. In the old days of contextual targeting, a media planner came up with a target audience and ...

Accurately calculating adstock will help brands better understand its value Retail media was one of the biggest industry conversation starters of 202...

Though on-site search and display remain retail media’s bread and butter, off-site advertising—placing ads in channels outside of a r...

It’s a familiar refrain: “Legacy media is dead” — unless you’re talking about radio. Despite being one of the oldest me...