Paula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and digital IDs, that drive business growth. Programmatic...

Report Ocean has recently released its “Saudi Arabia Programmatic Display Advertising Market” Research Report for the years 2024...

As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by...

Programmatic ads have benefits for a wide range of objectives. Here are three approaches adopted by different sectors for achieving their specific goa...