BEIJING: TikTok has introduced Symphony AI-avatars, a new feature set to revolutionize its advertising capabilities under the Symphony ad suite. ...

With the global ad spending in the advertising market forecasted to surpass $1 trillion in 2024, per Statista, TikTok is making a splas...

Advertising strategies continuously evolve to meet the ever-changing needs and behaviours of consumers. One platform that has surged to the forefront ...

TikTok has introduced the Search Ads Toggle, which will show your ads among the organic video search results for relevant queries. It’s officia...

Although the social media landscape is constantly changing and evolving, with new players fighting for attention from audiences and marketers, no plat...

TikTok has already been banned from government-issued phones in multiple countries Advertisers are committed to continue spending on TikTok...

At the risk of stating the obvious: Short-form video is a big deal. Who hasn’t been scrolling through TikTok or Instagram Reels only to realize ...

WARC Media forecasts all product categories will increase ad investment on TikTok with tech & electronics sector boosting spend by 14.3% to $2bn&n...

The marketing landscape for businesses is no longer limited to traditional ways. Social media has been humongous in achieving business goals in recent...

Every downturn is good for someone. Take TikTok, for instance.  Even as marketers continue to scrape dollars back wherever they can, whether tha...