TV has long been one of marketers’ preferred ad channels, but its importance has declined massively over the past year, according to Kantar&rsqu...

Although plenty of Americans have cut the cord in recent years, and the rapid growth of streaming platforms has dramatically shifted the digital adver...

The pay-TV provider Sky could lose as much as £150m a year in TV advertising revenue from proposals aimed at enabling the UK’s biggest fre...

Nov 4 (Reuters) - Apple Inc (AAPL.O) is preparing to expand its advertising network for live television as part of its deal to stream Major League Soc...