When most of us think of online advertising, we think of Google Ads. Or, if we’re talking retail and shopping, we might think of Amazon, Walmar...

TV has long been one of marketers’ preferred ad channels, but its importance has declined massively over the past year, according to Kantar&rsqu...

Five tech giants will continue to pull in more than half of all marketing dollars. Global ad spending is predicted to exceed $1 trillion in 2024, acc...

WPP has been forced to cut its annual forecasts as tech clients slash their spending budgets. Although the advertising giant had previously said it w...

Meta’s (previously Facebook) promoting income developed 20% year-more than year to $27.9 billion, driven areas of strength for by in the organiz...

In the aftermath of three agonising days when Pakistan’s online connectivity abruptly halted in May, scores of reports came in on the financial ...

Elon Musk recently said Twitter’s advertising business was on the upswing. “Almost all advertisers have come back,” he asserted, add...

Twitter has a new CEO and she’s none other than Linda Yaccarino from NBC. The chief of NBCUniversal’s advertising uni...

At an event in New York, Meta introduced AI Sandbox, which it referred to as a "testing playground" for advertisers to experiment  Meta has laun...

‘Gender and Age Diversity in Global Ad Creative’ Offers First-of-its-Kind Look at Diversity Around the WorldTV and video ads in every regi...