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Article by Advert On Click / 1 September 2023
First-party data is a valuable and essential resource to leverage across PPC ad platforms. It used to be a “nice-to-have,” particularly i...
Article by Advert On Click / 23 August 2023
Google launches a pilot program offering premium customer service and support for select small business Google Ads clients. Google announced today it...
Article by Advert On Click / 23 August 2023
Sharing successes. Dumb ideas. Making out. Advertising was fun—and it still can be While digital advertising isn't nearly as big a polluter as ...
News Story by Advert On Click / 16 August 2023
TOPLINE Twitter, now known as X, announced Tuesday a partnership that will expand brand safety measures for advertisers on the platform—which ha...
News Story by Advert On Click / 16 August 2023
X announces enhanced tools for brand safety. Find out what this means for X advertisers and if it will lead to more effective ad campaigns. X (former...
Article by Advert On Click / 6 August 2023
You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position...
News Story by Advert On Click / 6 August 2023
X also warned advertisers they risk losing their verified status if they fail to hit minimum spending thresholds. Elon Musk has significantly discoun...
News Story by Advert On Click / 24 July 2023
The advertising industry is in a love-hate relationship with artificial intelligence. In the past few months, the technology has made ads easier to g...
News Story by Advert On Click / 18 July 2023
Advertisers are eagerly watching how Meta’snew Threads messaging app develops over the next few months as they look for a new social channel to ...
Article by Advert On Click / 6 July 2023
In today's ExchangeWire news digest: Netflix reassesses its advertising strategy to win over advertisers; Meta prepares to launch a new app, Threads, ...