Advertisers are eagerly watching how Meta’snew Threads messaging app develops over the next few months as they look for a new social channel to ...

In today's ExchangeWire news digest: Netflix reassesses its advertising strategy to win over advertisers; Meta prepares to launch a new app, Threads, ...

Google is broadly rolling out brand exclusions in Performance Max and broad match brand restrictions in Search to all advertisers. Following suc...

Industry experts are unanimous in their view that brands are increasingly recognizing the potential of AI as it offers more agile and cost-effective m...

Many of you are already looking forward to September when iOS 17 should be released for the iPhone XS and later. At WWDC earlier this month, Apple rev...

This new Google tool will help merchants punch up existing product images into alternate creative using Google AI.Greg Finn on May 23, 2023 at 12...

TikTok has already been banned from government-issued phones in multiple countries Advertisers are committed to continue spending on TikTok...

We all know the drill: When the market gets tough, marketing is often first on the chopping block.Based on quarterly results from platforms and media ...

Advertisers are finding fewer reasons to spend on Snapchat. The ad dollars (or lack thereof) Snapchat raked in over the holiday season makes this all...

NEW YORK, Jan. 25, 2023 /PRNewswire/ -- Today,  Integral Ad Science (NASDAQ: IAS), a global leader in digital media quality, ...