Technology that lets outdoor advertisers track people in the street is spreading, though the marketing industry says it is at pains not to invade priv...

Like the players, brands have in the end shied away from confrontation with the hosts during the World Cup More than £100m will be spent by bra...

In the most recent Google Ads tutorial video, a new Conversion Lift study was introduced to advertisers. The tutorial covers Conversion Lift and how ...

More than a third of Twitter’s top 100 clients have not advertised on the platform in the past two weeks, data shows More than a third of Twitt...

The Guardian: Traditional TV shunned in favour of digital media and last-minute promotional campaigns More than two-thirds of the UK’s biggest ...

Looking to maximize your TikTok campaign performance this holiday season? This will help – today, TikTok has published a new overview of key st...

New YorkCNN Business — Hours before news broke on Thursday that he had completed his $44 billion acquisition of Twitter, Elon Mus...

Almost exactly three years before Elon Musk completed his purchase of Twitter this week, he tweeted his thoughts on the platform’s primary finan...

Exchange4media: India is a land of sports enthusiasts and the power-packed game of football is not only gaining popularity but also turning to be a ho...