Microsoft announced a series of generative AI updates to its search and advertising platforms to redefine how we interact with search engines and onli...

A while ago, I had written about the new market for trading in advertising space on social media and on the internet in general. The first revolution ...

Machine learning’s precision doesn’t translate to an understanding of context The world of digital advertising is no stranger to debates ...

Driven by evolving technology and consumer habits, the world of advertising is in constant flux. Kantar Media Reactions 2023 offers enlightening insig...

We want to feel seen, heard, understood—and our relationship to advertising is no different. We want to see ourselves represented, and this incl...

Discover how PPC ads can support talent acquisition, help your company capture passive candidates and stand out as an employer of choice. Economic un...

Microsoft Advertising announced several new product features this month, including expanding audience targeting options in Microsoft Advertising Edito...

1. Cookieless advertising will create a better customer experienceAdvertising with cookies is a data-driven affair. This often makes interactions cold...

Spotify’s Rak Patel argues brands need to wake up to the power of digital audio or risk missing out where audiences are, and gives five tips to ...

By Laura Gleadhill, Head of Performance & Hicham Auajjar, Chief Products & Services Officer, GroupM MENA & Managing Director Keyade Recen...