With 2024 on the horizon, advertisers are evaluating how to invest in AI – particularly, generative AI. Reliable and practical applications, how...

Google is the most popular search engine in the world, and it's also a major player in the digital economy. This article highlights some of the most i...

Nov. 3 marks the one-year anniversary of Netflix launching its advertising business in the U.S. And what a year it’s been. From the company almo...

You know it’s a pretty good time for advertising on platforms when even Snapchat manages to pull off a solid quarter. The mobile messaging app ...

Winning awards takes years for some creatives, but for Ryan Garret Conner ’23, creativity flowed naturally from his first portfolio class. ...

Companies investing in AI are increasingly investing more to market it. At least $40 million has been spent this year on advertising AI products acro...

Marketers often like to say that success is all about working smarter, not harder. Especially in the case of small businesses, marketers have smaller ...

In the couple of decades since its launching, my company has spent an average of Rs. 1.5 billion annually on the promotion of Dilmah as a Single Origi...

The phase-out of third-party cookies is finally set to be complete next year. Here are three ways digital advertising will adapt and improve as a resu...

Digital marketers are investing heavily in social and performance marketing. The reason? As social ad impressions are growing at an average annua...