Netflix will develop increasingly targeted and tailor-made advertising formats to win over marketing bosses as it seeks to boost revenues in its recen...

Although plenty of Americans have cut the cord in recent years, and the rapid growth of streaming platforms has dramatically shifted the digital adver...

Microsoft Advertising is tightening policies, adding enforcement details, restricting ads due to laws. New rules target medical, adult, gambling, and ...

More people trust personal recommendations than advertisements.Research shows that word-of-mouth advertising is the most powerful customer persuasion ...

The Advertising Standards Council of India (ASCI) has published new comprehensive guidelines for ‘Online Deceptive Design Patterns in Adver...

Ad holding company Omnicom Group plans to debut its first generative artificial intelligence tool as part of a partnership with Microso...

“Driving the train doesn’t set its course. The real job is laying the track.” – Ed Catmull In advertising, we love to wr...

“Driving the train doesn’t set its course. The real job is laying the track.” – Ed Catmull In advertising, we love to wr...

The Future of Advertising: How Neuromarketing Technology is Changing the GameThe future of advertising is rapidly evolving, and one of the most signif...

Highly addictive nicotine products are being advertised to young people by influencers on social media, a charity has warned. Velo nicotine pouches, ...