Microsoft Advertising announces Universal Event Tracking Insights, cross-device attribution model, global expansion, and integration with Pinterest. ...

Buying ads on the New York City subway is moving into the digital age. In recent years, ads on the Metropolitan Transportation Authority’s trai...

One of the world’s largest advertisers is looking to increase inclusion by pledging to hire people with disabilities for major productions to pr...

The marketing industry has long relied on artificial intelligence to optimize ad campaigns with things like better analytics and targeting, but it has...

Increasingly, the best way to get someone to take an action on their phone is to reach them when they are looking up. Innovative marketers have alway...

AI-generated ads fooled marketing experts and outperformed typical US print ads on a test that measured creativity and potential to spur emotional res...

Instacart may be known for delivering groceries, but advertising delivered $740 million in revenue for the company in 2022. Instacart made $740 milli...

The tidal wave of new generative AI tools is causing industries to reassess how they function and identify ways of up-leveling their process...

Apple recently received multiple awards in advertising for its 2022 accessibility film and Rihanna's song on Apple Music. The One Show, organized by t...

J.H Whittaker & Sons has appointed Bastion Shine as the company’s integrated advertising and communications partner, following a highly comp...