The advent of Artificial Intelligence (AI) in advertising responds to the need for more personalised and efficient campaigns. By analysing extensive d...

In an era marked by unparalleled technological advancements, the landscape of media, marketing, and advertising is at a pivotal crossroads. The accele...

The Brandtech Group will use funds to disrupt industry with machine-generated content and artificial intelligence Advertising start-up The Brandtech ...

This month saw the release of a new book aimed at guiding industry efforts on sustainability. ‘Sustainable Advertising: How Advertising Can Supp...

Outdoor advertising services provide solutions in billboards, transit ads, and digital signage, offering broad reach and visibility. Advancements like...

Changing the Game: How Games Advertising Powers Performance is IAB’s groundbreaking new study that quantifies the success marketers are see...

AI-powered targeted advertising revolutionizes marketing with hyper-personalized promotions. However, ethical and transparency questions hover over th...

The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey so far, and future pre...

The highly anticipated Future Advertising Trends Festival took place on Thursday 14 March at The Catalyst, an impressive new venue in Newcas...

Consumers who saw or heard ads in the latest awareness campaign from the Advertising Standards Authority (ASA) were more than twice as likely to trust...